It’s not often that we get a request to work in a foreign language. However, when we do, it’s that much more exciting. Especially when it comes from a great casino like Mr Green. The request in this case was to create a lp for a promotion called oude gokkasten gratis spelen. This was a temporary promotion for Dutch players. Mr Green decided to pull out some old casino slots just because this target audience loves them so much. But they had to be quick, the slots were only available for a period of one week.
Special casino promotion
A few years ago, there was a brand called Simbat Gokkasten. Its casino games were immensely popular in the Netherlands, but for some unknown reason the company behind them decided to call it quits. The casino slots continued to remain available for a while, but eventually that ended. Leaving a lot of these casino slot fans in the cold. When Mr Green casino heard about this, it couldn’t just stand by idly. It had to step up, be a gentleman and offer Random Runner, Joker Wild, Club 2000 and Hot Shot. Even if it was just temporarily. After all, Mr Green is known for giving the people what they want.
How to promote these special casino slots?
The challenge was to create a suiting landing page for these casino slot machines. In case you don’t know them, they are nothing like the NetEnt video slots that we have become accustomed to. They actually look like the oldest slots that you can imagine. Even from before the period in which casinos were invented almost. That time when you could still go to a restaurant or snackbar and play on a slot machine while waiting for your order. The Simbat slot machines look and work exactly like that. So what better way to tell casino players about it than with a bit of nostalgia?
A free casino is always great
What we know about our target audience is that they love Simbat gokkasten and like to go back to the old days. We also know that they like free stuff, which is why the campaign is called oude gokkasten gratis spelen, or play old slot machines for free. Yes, the old slot machines are being offered in play mode only. This has to do with the way that the casino games are built and the fact that it’s impossible to connect a Mr Green account to it. But we don’t believe that this will prevent the promotion from being successful. Especially now that we know what the audience is looking for.
Final lp for casino promotion
Without further ado, we would now like to tell you about the final result of this special casino promotion. The lp has a background of a local pub, with in the middle tables, and on the sides the slot machines by Simbat. By pressing on one, the player would start the game in demo mode immediately. Over the sitting area, we present a very interesting welcome bonus for players who decide to join the Mr Green casino after playing these slot machines. This bonus consists of a no deposit bonus of €15, followed by a welcome package that totals €500 and 150 free spins and lasts until the 3rd deposit. It will definitely help making a success of oude gokkasten gratis spelen.